— TikTok pricing guide —
How much do TikTok influencers cost?
TikTok rates track reach, not follower count. This guide breaks down typical UK prices by tier, the factors that move a quote up or down, and how to check a number before you send it.
What you get
Nano — 1k to 10k followers
Roughly £20–£100 per in-feed video. Cheap to test, often the strongest engagement rate, best for volume campaigns.
Micro — 10k to 50k followers
Roughly £80–£400. The usual sweet spot for niche fit and credibility per pound spent.
Mid-tier — 50k to 250k followers
Roughly £300–£1,500. Expect a media kit, clearer usage terms and faster turnaround.
Macro — 250k+ followers
From around £1,200 upwards, and far higher for creators with reliably viral reach or category exclusivity.
Add-ons that change the price
Paid-ad whitelisting, exclusivity, extra cuts, hard deadlines and scripted production all sit on top of the base rate.
Check it with real numbers
Collab Dock's rate calculator uses average views and average likes, not followers alone, so a quote reflects actual reach.
How it works
- Step 1
Start from average views
Take the creator's typical views across recent videos rather than their follower count or one viral outlier.
- Step 2
Apply a per-view band
Most UK TikTok deals land in a broad range per 1,000 views, moving with engagement quality and niche value.
- Step 3
Add the extras
Add for usage rights, whitelisting, exclusivity, additional deliverables and rush deadlines.
- Step 4
Sanity-check the quote
Run the numbers through the Collab Dock rate calculator and compare against similar creators in Discover.
- Step 5
Agree it in writing and escrow it
Lock the price in the campaign, fund Stripe escrow, and release only when the delivery is approved.
Frequently asked questions
How much do TikTok influencers charge in the UK?
As a rough guide for a single in-feed sponsored video: nano creators (1k–10k followers) commonly land around £20–£100, micro creators (10k–50k) around £80–£400, mid-tier (50k–250k) around £300–£1,500, and larger creators (250k+) from roughly £1,200 upwards. Ranges are wide because pricing follows average views and engagement, not follower count alone.
Why do views matter more than followers?
TikTok distributes by recommendation, so a 20k-follower account can consistently out-reach a 200k-follower account. Two creators on the same follower tier can differ tenfold in average views, which is why Collab Dock's rate calculator weights average views and average likes rather than followers on their own.
What raises a creator's rate?
Usage rights and paid-ad whitelisting, exclusivity in a category, scripted or multi-scene production, multiple deliverables, tight deadlines, and strong niche fit with a high-value audience such as finance, B2B or beauty.
Should a brand pay before or after the post?
Neither side should have to go first. On Collab Dock the brand funds the agreed price into Stripe escrow before filming, and the money only releases to the creator once the brand approves the delivery.
What does the creator actually take home?
Collab Dock charges a single 20% platform fee on completed deals, and Stripe's card-processing fees come out of that 20%. So on a £500 deal the creator receives £400 into their own Stripe payout account, with nothing further deducted.
Is gifting instead of payment worth it?
Gifting can work for very small creators or genuinely desirable products, but most creators above a few thousand engaged followers treat it as unpaid work. If you want a specific brief, deadline and usage rights, expect to pay a cash fee.