A few examples of how brands and creators are actually using the platform.
Beauty · UGC
Nova Skincare × @miafit
Nova posted a $600 UGC brief on a Tuesday. Mia was one of three creators who reached out that afternoon. Terms agreed, escrow funded, 45-second TikTok delivered by Friday. Funds released within an hour of approval.
3 days from brief to payout
F&B · Whitelisting
Sundowner Coffee × @jakebrews
Sundowner wanted a repeatable partnership with a coffee reviewer. The whitelisting brief template made the ask crystal clear. Jake ran it, boosted it via Spark Ads for 30 days, and Sundowner's follower count doubled.
2.1× follower growth over the campaign
Studio · PR gifting
Locke Studio × @thecreatorclub
Locke had no cash budget but great product. A gifting-only brief attracted 12 creators who genuinely loved the sample. Six posted organically — no chasing needed, tracked entirely through the campaign.